For us it was Xerocon #4 and it was great seeing the reaction of those who had never been before, no-one attending for the first time can believe they’re in a room with 2,000 accountants, not an abacus in sight!
There is no doubt multi-national companies like Amazon are ever increasing their market share, however, there is also a very real trend in people wanting to buy from local businesses. A desire to receive a service or product that provides the consumer with a sense of the humanity, skill and love that goes into it’s creation. Those little touches that make the experience feel more intimate.
So as the current digital revolution progresses, it will be vital that small businesses continue to embrace new technology but also increase the level of humanity and intimacy that customers feel.
- Xero Projects – Users of Xero may be aware of the Tracking feature which allows you to track transactions against a particular job, category, production. Projects takes this functionality a lot further and quashes a few of the limitations of Tracking at the same time. It will be a hugely powerful feature for agencies and production companies.
- Xero Discuss – Some may be aware of the feature in the Bank Reconciliation screen where users can leave comments for their accountants and bookkeepers. Xero have given this some much needed modernisation. Discuss will now be on all pages, more like a live web chat you may be used to seeing (on our new website – raedan.co.uk !) and will give immediate notification to your advisor of your query if they are in Xero (and we are…all the time!)
However, the message we take from this years conference is the one with which Xero Co-founder Gary Turner started it, “The next big thing isn’t Artificial Intelligence, it’s people.
Get in touch if you’d like a demo of any of the features or add-ons mentioned.